Who The Unbothered are
The Unbothered are Black women who've decided their joy, rest, and pleasure are non-negotiable — women who won't start their morning until the candle's lit and the mug is right, who book a table for one in a city they've never seen just to see how it feels, who have strong opinions about their home's lighting and treat it like the destination, not the backdrop, who send back a lukewarm coffee without a second thought, who leave the phone in another room on purpose and call that a good night.
They are not impulse buyers. They are considered, loyal, and deeply influenced by brands that feel like they already belong in a life they've built — not brands that are simply trying to reach them.
- Home goods, candles, linen, and tactile everyday luxury
- Seasonal ingredients, kitchen tools, and beautiful tableware
- Analog activities — books, journals, craft supplies, puzzles
- Wellness and self-care rituals that centers pleasure over performance
- Fashion and accessories that feel intentional and elevated
- Travel, experiences, and anything that makes ordinary life feel rich
The Unbothered invest in:
How we work together
Custom Collaboration
Dedicated ShopMy Feature
The Collection Insert
The Monthly Staples Feature
The Slow Pour Podcast
About Latesha Lynch
Latesha Lynch is the founder of Banked & Balanced — a lifestyle brand, mail club, and community built specifically for Black women choosing joy, rest, and pleasure as non-negotiable, not something they get to eventually. She is a Wanderer with a Nester wing, a storyteller, and the creator of The Unbothered world.
Through the monthly Collection, The Slow Pour podcast, and a growing community of women who have decided their joy comes first, Latesha has built a brand defined by specificity, intention, and cultural resonance. Her audience doesn't just follow — they belong.
She is based in Atlanta, Georgia.
Do you work with brands outside the lifestyle and home goods space?
Do you have a minimum budget requirement?
How long does it take to hear back?
Do you accept gifted product in exchange for coverage?
Occasionally — if the brand genuinely fits The Unbothered world and serves our audience with integrity. When in doubt, submit an inquiry and we'll let you know if it's a fit.
Can small or indie brands partner with Banked & Balanced?
Do you work with brands outside the lifestyle and home goods space?
Do you have a minimum budget requirement?
How long does it take to hear back?
Do you accept gifted product in exchange for coverage?
Can small or indie brands partner with Banked & Balanced?
Partnership investments vary by placement and scope. We'll discuss specifics once we've reviewed your inquiry and confirmed alignment.
Do you work with brands outside the lifestyle and home goods space?
Do you have a minimum budget requirement?
How long does it take to hear back?
Do you accept gifted product in exchange for coverage?
Can small or indie brands partner with Banked & Balanced?
We respond to all inquiries within 5 business days. If you haven't heard from us after that, feel free to follow up at hello at bankedandbalanced dot com
Do you work with brands outside the lifestyle and home goods space?
Do you have a minimum budget requirement?
How long does it take to hear back?
Do you accept gifted product in exchange for coverage?
Can small or indie brands partner with Banked & Balanced?
Gifted product alone is not a partnership. All brand placements are compensated. We are happy to receive product samples as part of the vetting process before a paid partnership is confirmed.
Do you work with brands outside the lifestyle and home goods space?
Do you have a minimum budget requirement?
How long does it take to hear back?
Do you accept gifted product in exchange for coverage?
Can small or indie brands partner with Banked & Balanced?
Yes — and some of our favorite partnerships are with small brands that belong deeply in The Unbothered world. Budget size is less important than brand fit.
